Eye of the Beholder
Client: Unilever 's Dove.
Agency: WPP Group's Ogilvy & Mather
Content: The online video, which cost less than $150,000 to create, takes aim at the definition of beauty. The spot shows an average-looking woman being transformed into a billboard supermodel with the help of lots of makeup, lighting and airbrushing. "No wonder our perception of beauty is distorted," reads the screen.
Feedback: One of the best examples of a company using the Web for advertising. The ad, which was posted on YouTube last year, has been viewed more than 24 million times on the video-sharing site, and it has had about 4.6 million views at www.campaignforrealbeauty.com. Moreover, ordinary people have created their own films spoofing the ad.
Video Link:
http://link.brightcove.com/services/link
/bcpid1351303131/bctid1357340943

Source: http://online.wsj.com/article/
SB119871682351651665.html?mod=
hps_us_mostpop_viewed